This is the door to Empire — an online community and education space helping women build confident lives and businesses, starting with social media, and Embassy, the online village you need, but haven’t been able to find (until now).
This is more than a community, it's hub.
Discover women-led businesses from within the Embassy community. Each one is built with care, intention, and heart.
Hi, I’m Em
What started Embassy
I hear this more often than you might think. Life feels full, noisy, and stretched thin, and business often gets built in the small pockets between everything else.
I’ve spent nearly a decade building community, growing businesses online, and supporting women as they find confidence in showing up as themselves.
I’m a mother, a mentor, and a community builder. I believe business should support your life, not take it over.
Embassy grew from that belief. It was created to bring women together in a way that feels genuine, inclusive, and deeply supportive.
A community that feels safe, supportive, and genuinely invested in you.
When you are supported in the right way, things begin to shift. Not overnight, but in ways that last.
Maybe you’re here because you’ve heard I can help you suss out your social media.
Maybe you’re here because you want to be part of a supportive, success-focused group of business women..
Maybe you’re here to support women-led small businesses, or explore our community directory.
Maybe you’re looking for your own online village — a place where you can be fully yourself, and feel understood.
Nicola, Upcycled Plastic
Em helped me understand my purpose
Alice B. NZ
Weekly Empire posts have been a game changer for me.
Sarah B.A, USA
I’m growing my online community, and I’m doing it because of Em.
Francie L. NZ
I'm posting a lot more regularly than before and seeing some great results!
Gabby Bernstein
Two Weeks Notice is the solution for any woman craving more out of her life and career.
I Am
Emalitza
Holdaway
This journey for me started the same way so many good ones do: in the thick of motherhood, sleep-deprived, trying to figure out why my baby didn’t get the memo about routines.
Sharing our messy, real story online grew into a village — women from across Aotearoa who were craving honesty, connection, and a space where they didn’t have to pretend everything was perfect.
I love community. I believe in belonging. I believe that every woman deserves to feel powerful, capable, and supported — especially when she’s juggling motherhood, business ideas, dreams, and the never-ending load of life.
